Travel agents using Tramada Systems’ industry-leading travel technology platform, tramada®, can now engage leisure and corporate customers using Umapped’s interactive, media-rich enhanced itineraries that feature personalised offers and content, live updates, two-way messaging, real-time chat, and much more.

All of this power is accessible via the web, mobile devices, PDFs and as a white labeled branded solution for travel agents – and all of it delivered at the right time and place within travellers’ personalised itineraries.
Tramada Systems’ integration with the award-winning Umapped collaborative itinerary management platform also benefits travel agents by building customer loyalty with collaborative features and real-time updates, while streamlining their business workflow within tramada, resulting in further improvements in productivity.
“We are delighted to see Umapped as a seamless integration within the tramada workflow,” says Anthony Goldman, Joint Managing Director of Goldman Group. “The ability for our travel consultants to extend this new collaborative and mobile functionality to our clientele without changing their workflow in tramada is a significant added value for our business,” Anthony adds.
Better customer experiences
Umapped consolidates booking confirmations, curated offers, destination content, messaging and real-time updates into an interactive social tool for travellers, simplifying their travel journey. Travellers also use the platform to collaboratively build on their itineraries, discover new experiences, and share recommendations with friends and fellow travellers.
“The Umapped platform is used by leading global travel brands and consortia such as Virtuoso, Travel Leaders Network, Ensemble Travel and others to deliver better customer experiences and engage with travellers throughout the entire travel lifecycle,” says Jo O’Brien, CEO of Tramada Systems.
“This new partnership reinforces Tramada’s leadership, innovation and customer satisfaction gained from our alliances with an ever-growing list of best-of-breed innovators,” Jo adds.
Lisa Israelovitch, CEO of Umapped, says the organisation’s key partnership with Tramada Systems is an important component of its global expansion strategy.
“The travel industry is booming for Australia and New Zealand, and this partnership with the industry-leading tramada platform is the ideal launching pad to introduce Umapped’s collaborative itinerary solution to the Asia Pacific marketplace.”