Hilton (NYSE: HLT) and Waldorf Astoria Hotels & Resorts, today announced its partnership with British toy company Hamleys to deliver a series of unforgettable family experiences across the three Waldorf Astoria hotels in China.
Waldorf Astoria has combined its trademark timeless elegance with the whimsy and nostalgia of the world’s largest and most celebrated toy store to present a playful Hamleys-themed Afternoon Tea, a one-of-a-kind room package with kid-focused amenities, and a Kid’s Edutainment Club full of interactive activities.
“Each of our legendary Waldorf Astoria hotels inspires guests to ‘Live Unforgettable’ within sophisticated and timeless environments underpinned at every touchpoint with hallmark True Waldorf Service and the delivery of authentic, unforgettable moments,” said Daniel Welk, Vice President of Luxury and Lifestyle Operations at Hilton Asia Pacific. “This partnership with Hamleys presents our Waldorf Astoria hotels in China the opportunity to curate additional unique and exclusive experiences for discerning family travelers, which will turn into truly unforgettable memories for the family, lasting long after their visit ends.”
As part of the partnership, the exuberant, kid-friendly Afternoon Tea and room package will make vibrant additions to all three Waldorf Astoria hotels in Shanghai, Beijing and Chengdu from late June this summer, with the bonus offering of an interactive learning center called the Kid’s Edutainment Club launching on June 23 at Waldorf Astoria Beijing.
Connect over Hamleys-themed Afternoon Tea
During their stay at any Waldorf Astoria hotel in China this summer, families can experience a uniquely crafted Hamleys-themed afternoon tea. Adding a playful touch to the courtly tradition, guests are invited to indulge in sweet treats served in a lively atmosphere. A life-sized Hamleys bear for kids to play with and cuddle is ideal for photo taking, keepsake forlasting memories. Kids and parents will feel like they’ve stepped into an enchanted land of joy as they relax, play and nibble on specialty cakes and snacks, including a scrumptious dessert shaped like a Hamleys teddy bear and Waldorf Astoria brand’s most iconic treat, decadent red velvet cake.
A Special Room Package Designed for the Little Ones
Paired with Waldorf Astoria brand’s commitment to crafting an authentic experience for each and every guest, this kid-friendly room package makes inspired use of the playfulness that has characterized the Hamleys brand since its creation in 1760. The rooms have been specially designed with kids in mind including add-ons such as colorful tents for imaginary camping trips, exuding a charm that’s akin to living inside a playground. After spending an afternoon of splashing around in a bubble bath, kids can wear their own special bathing amenities, including slippers and a pint-sized bathrobe. Each participating child will also receive exceptional welcome gifts, such as a brightly colored backpack overflowing with goodies including rainbow pens, water bottle and a cuddly teddy bear.
Creative Learning at the Kid’s Edutainment Club
At Waldorf Astoria Beijing, the Kid’s Edutainment Club offers a bonanza of fun and games that keep kids stimulated while putting education at the forefront. The Club, which is open to both in-house guests and the public, features unique spaces for interactive learning such as an Art and Craft Zone, an Interactive Technology and Reading Zone, a Building Blocks and Logical Thinking Zone, and a Recreation Zone.
The 2018 summer program at the Club introduces plenty of quirky and creative skill-building workshops, including cookie-making, painting, storytelling, Lego-building and colourful sand bottle art making. Under the guidance of friendly and dedicated staff from Waldorf Astoria Beijing, kids will feel motivated and have a blast while they build upon creativity and cognitive skills.
The Kid’s Edutainment Club is open to kids ages three to ten accompanied by adults, and operates from 9am to 6pm on weekends from June 23 to July 6 and daily from July 7 to September 2.
“At Hilton, we are committed to serving any type of guest, for any travel need that they have,” said Wendy Huang, Senior Vice President and Commercial Director at Hilton Greater China and Mongolia. “Hence, with summer being a popular season for family travel and in line with the highly personalized offerings of the Waldorf Astoria brand, we were inspired to partner with Hamleys to create bespoke family-focused experiences at each of our three Waldorf Astoria hotels in China. I am confident that this partnership between two highly celebrated legendary brands, who share identical aspirations of offering the very finest to customers, will result in a truly unforgettable summer for our guests.”