Circles.Life, the region’s first digital telecommunications company (telco), has partnered with Adobe to deepen their customer insight and enable better customer experiences. The partnership will see the roll-out of Adobe Experience Cloud – comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud – to provide a comprehensive set of cloud services offering world-class analytics, audience optimization and campaign management solutions.

Known for its innovative, disruptive no-contract mobile plans, the new-age virtual telco has no physical store and operates solely through digital channels. This makes the task of knowing their customers and truly understanding their preferences more challenging, yet essential. Adobe Experience Cloud will provide a robust platform to help the telco gain a deeper understanding of their customers through their own and 3rd-party data, and in turn deliver tailored communication and experiences at every touchpoint, reaching the right audiences at the right time.

As the telco expands its business regionally, the marketing team needs a central platform where they can derive customer insight in real time and execute cross-channel campaigns to different audience segments quickly and effectively. Adobe Analytics and Audience Manager will provide better customer insight, while Adobe Advertising Cloud tracks campaign performance and facilitate budget maximization across search, social and display efforts. Adobe Campaign will further enable loyalty through highly personalized customer engagement, giving the freedom of choice and power back to the customer.

Gaurav Gupta, Senior Manager – Omnichannel, Circles.Life said, “Improving customer experience has always been at the heart of every decision we make at Circles.Life, and ‘giving power back to the customer’ is the reason we exist. Our vision is to build an ecosystem that enables a continuous conversation with each user, personalized to their needs, in an omnichannel ensemble. Adobe Experience Cloud will allow us to build a unified user profile with a 360-degree view of the digital persona, and then mobilize intuitively orchestrated user journeys across digital interfaces that will provide answers to questions that users haven’t even asked yet.”

“Circles.Life’s disruptive offerings cater to a growing group of consumers who want experiences they can own. As a telco that’s fully digital with no physical store, it is essential for Circles.Life to have deep customer insight and profiles right at their fingertips, and be able to automate their entire digital function with a lean and agile team. Adobe is excited to be a strategic partner to Circles.Life on their fast-moving expansion roadmap and we look forward to more industry innovations coming from the team,” said V.R. Srivatsan, Managing Director, Southeast Asia, Adobe.

Gaurav Gupta, Senior Manager – Omnichannel, Circles.Life will be speaking at the Adobe Symposium in Singapore on 21 August at Marina Bay Sands. Visit for more details.